Video: Insulation May Be Invisible, But Its Impact Is Incredible

NAIMA Canada has released a new short video highlighting the often unseen role insulation plays in creating more comfortable, energy-efficient, durable, and resilient homes and buildings.

Developed as a broad public awareness resource, the video focuses on the importance of proper insulation installation and the work of insulation contractors, whose contributions are essential to building performance but are rarely visible once construction is complete. Grounded in building science principles, the video also reinforces the connection between insulation, indoor comfort, energy conservation, durability, and long-term building performance.

Video Transcript

Did you know that we spend about 90% of the day inside?

Between working, resting, and gathering together, that’s a lot of our lives lived indoors. And it’s why buildings need proper insulation.

To enhance comfort, and durability.

Behind every well insulated space are the insulation contractors doing some of the most important, albeit invisible, work in a structure.

They apply building science to the spaces you never see, like inside and outside walls and deep in attics.

Their work helps homes regulate temperature year round, and quietly supports healthier air, lower energy bills, and longer lasting buildings.

It’s a story worth sharing — optimizing insulation is one of the most strategic investments you can make in any structure.

Insulate properly and you can conserve energy, reduce immediate and long term costs, and build something that lasts.

Insulation may be invisible — but its impact is incredible.