Meet the Staff

Jay Nordenstrom headshotJay Nordenstrom Executive Director

Jay Nordenstrom is the Executive Director of NAIMA Canada representing the mineral fiber insulation manufacturers.  He promotes energy efficiency and environmental preservation through the use of members’ products and encourages the safe production and use of these materials.  Mr. Nordenstrom is also on the Executive Committee as Treasurer of the Canadian Energy Efficiency Alliance.  Formerly, Jay was Executive Director for the Canadian Association of Railway Suppliers.  Prior to leading associations, Mr. Nordenstrom worked for the Mayor of Ottawa as well as the federal Secretary of State, International Financial Institutions.

Jay is currently a member of the Carleton University Board of Governors, and was the President of the Carleton University Alumni Association and a former member of the Carleton University Senate.  He is also actively involved with a variety of charitable causes including the United Way where he received the Community Builder Award.  He is also a past volunteer and board member for Big Brothers Big Sisters of Ottawa.

He was awarded Ottawa’s Forty Under 40 distinction which recognises accomplished leaders who are under the age of 40 and also give back to their community.


Kapuscinski Technical Director

Marek Kapuscinski Director, Technical Services

Marek Kapuscinski has over 20 years’ experience working with standards and regulatory bodies, such as ULC, ETS, CSA, ASTM, NFPA and ISO.  He holds a Doctorate in Physics, and was previously a Technology Director in the telecommunications sector.  He has been with NAIMA Canada since 2009.  He has been active in the development of the National Building and Energy Codes, as well as such voluntary programs as ENERGY STAR®, EnerGuide and R-2000.  He is also the Mineral Fiber Working Group Chair on ULC’s S700 Committee, charged with the development of the principal insulation standards used in Canada.  He is trilingual (English, French and Polish).





img_0546Jillian McArthur Communications Strategist

Jillian is the Communications Strategist for NAIMA Canada, where she assists with website curation and facilitates digital communication strategies that help advance NAIMA’s environmental preservation efforts. These strategies include content, digital marketing, social media, and reporting. She aligns social and creative development for projects.

Prior to joining the NAIMA team, Jillian received her Bachelor of Arts Honours degree in Communications as well as a post-graduate diploma from Algonquin College in Interactive Multimedia and Graphic Design.





Curt Rich, Executive Director, NAIMA staff

Curt Rich Treasurer

Curt Rich brings more than 20 years of energy policy experience to the North American Insulation Manufacturers Association (NAIMA).  As CEO and President of NAIMA, he is responsible for charting the strategic direction of the organisation as it leverages the significant role of insulation in achieving energy efficiency.  He is also Treasurer to NAIMA Canada.

Curt was most recently Vice President of Energy and Environmental Policy for United Technologies Corporation (UTC), responsible for directing government affairs objectives for UTC’s building and industrial systems businesses.





NAIMA staff

Angus Crane Secretary

Mr. Crane is Executive Vice President, General Counsel to the North American Insulation Manufacturers Association and Secretary to NAIMA Canada.

Prior to joining NAIMA, Mr. Crane was an environmental lawyer with the Washington, D.C. law firm of Dickstein, Shapiro & Morin.

Mr. Crane was appointed to an attorney position for the Appellate Section of the United States Department of Justice’s Environment and Natural Resources Division through the Attorney General’s Honor Law Graduate Program (1987-90).  Before his service with the Department of Justice, he served as a law clerk for the Idaho Supreme Court (1986-87).  Angus is a Truman Scholar and graduate of the State University of New York at Buffalo Law School.  Mr. Crane is an author to numerous articles.




NAIMA staff

Michelle Bunch Finance and Administration

Ms. Bunch is responsible for managing the financial records, administrative operations and administrative staff of the North American Insulation Manufacturers Association (NAIMA) as well as NAIMA Canada.  She also manages and coordinates the communication of Board of Governors between NAIMA, NAIMA Canada, and member companies.  During her more than two decades with NAIMA, Michelle has held various managerial positions, including Manager of Administration and Director of Administration where she provided complete support to the Association, overseeing the administrative and financial operations.

She holds a degree in business administration and is a member of the American Society of Association Executives.